Source: The Fortune Institute Siimon Reynolds was the ideas man behind the “Grim Reaper” AIDS adverts back in the 80’s. He started his own advertising agency at the age of 23 and the company he started (Photon Group) is now worth over $500 million on the ASX. Siimon brings it all together in this fantastic 60 minute webinar. ——————————————————————————————- 1) Decide to be a Great …

Siimon Reynolds – 7 Most Valuable $500 Million Lessons Read More »

We spoke about how people seem to have the attention span of a Gnat these days in the post titled The Attention Span Of A Gnat…How To Overcome It. But that isn’t really a fair indictment on all people (including me) who might resent being associated with a Gnat. What really happens is that we get so many messages on a daily basis that it …

AICDA – The Copywriters Magic Formula Read More »

Give your business a powerful competitive advantage which can shoot you up the search rankings and achieve more leads than your non-blogging competitors. When suggesting a Blog to clients we usually get asked “What exactly is a blog?”, which gets followed by, “I don’t have time to play around with one of those” or “Where would I get the time and what would I write …

Discover how a Blog can create 88% more website leads than your competitors Read More »

May 6th, 2010,  Katarzyna Grochowska – GetResponse Do you think of disengaged subscribers as an unavoidable loss – or a business opportunity? Do you try to find the causes and perhaps offer ways of re-engaging your subscribers? Or does the whole process depress and annoy you?! If you keep getting the same poor responses from certain subscribers, you can either write them off ? or …

Engagement Intervention – Converting Potential Email Unsubscribes Read More »

April 28th, 2010 , Piotr Krupa of GetResponse Report provided by Get Response Email Marketing Email marketing is growing more popular among businesses of all types and sizes! That’s why we decided to track email marketing performance across 10 industries to discover what kind of results they’re getting from their GetResponse email newsletters and campaigns. We focused on what we considered to be the most …

Email Marketing Performance by Industry – check out this report Read More »