SAN FRANCISCO – Every cell phone sold in San Francisco could soon come with a label detailing the level of radiation you will be exposed to by using it and recommending a headset to avoid radiation exposure. If a proposal endorsed Monday by the Commission on the Environment’s policy committee – and preliminarily supported by the mayor – moves forward, not only would consumers be …

Law would require cell phone warnings Read More »

The U.S. Federal Trade Commission has recently adopted new guidelines regarding the usage of endorsements and testimonials in advertising. These guidelines will affect you as Associates because, in the view of the FTC, you are considered endorsers. “Advertising” is also a general term defined as “verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the …

FTC (USA) Changes Endorsement & Testimonial Rules Read More »