The U.S. Federal Trade Commission has recently adopted new guidelines regarding the usage of endorsements and testimonials in advertising. These guidelines will affect you as Associates because, in the view of the FTC, you are considered endorsers. “Advertising” is also a general term defined as “verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the …

FTC (USA) Changes Endorsement & Testimonial Rules Read More ยป

Tagged with: , , , , , , , , , , ,