Here’s a great feel-good story from Debbie Denis… About 2 weeks ago I had a woman in her 60’s contact me about Kakadu Juice. Her elderly father is suffering from a parathyroid condition which puts Calcium into the bloodstream and if…
Tag: Testimonial
FTC (USA) Changes Endorsement & Testimonial Rules
The U.S. Federal Trade Commission has recently adopted new guidelines regarding the usage of endorsements and testimonials in advertising. These guidelines will affect you as Associates because, in the view of the FTC, you are considered endorsers. “Advertising” is also…
Tagged with: Advertising, Demonstration, Detox, Disease, Endorsement, Federal Trade Commission, FTC, Guide, Law, Likeness, Rule, Statement, Testimonial
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