Posts Tagged “Email”

23 11 2010

50 Ways to Get Your Site Noticed

Posted by: Glenn Bolton in Internet, Online, Social Media, tags: , , , , , , , , , , ,

Source: Nettuts+

This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration.

1. Write Fresh and Catchy Content

If you have good content, people will always come back for more. One of the most important things about content is to keep it fresh and up-to-date. But, just like Smashing Magazine, make sure to archive your content for people to refer back to.

Fresh and catchy content

2. Listen to Your Community

If you are already lucky enough to have a community—even just some regular users—listen to them. You can do this by emailing your users directly, setting up comment forms, live chat, or even user feedback systems such as UserVoice, which allow users to vote on site issues and functionality. By listening to your community, you can determine exactly what they want.

Listen to your community

3. Monitor How Your Site is Used

Knowing how users use your site is vital. This allows you to target their needs better. The best way is to keep a close eye on your analytics data; check what country/area your users are coming from, what search terms are working well for you and what sites are giving you the best referrals.

Find out how users navigate your site via heat maps. These help you alter your site so that it is easier for your visitors to use and find what they want. This keeps your users happy and more likely to return.

Monitor how your site is used

Read the rest of the article at Nettuts+

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01 07 2010

Email Phishing Alert – Reset Your Password (NOT!)

Posted by: Glenn Bolton in Internet, tags: , , ,

Got this one today…

If YOU get something like this (especially if it is unsolicited) then DELETE IT and don NOT click any links. It is PHISHING for your passwords.

(I have broken the links in this example for your safety…)

———————– Sample Phishing Email ——————————

Subject: Reset your triustech.net password
Hello, info@triustech.net.
We received your request to reset your  triustech.net password.
To confirm your request and reset your password, follow  the instructions below.
Confirming your request helps prevent unauthorized  access to your account.
If you didn't request that your password be  reset, please follow the instructions
below to cancel your request.
CONFIRM  REQUEST AND RESET PASSWORD 
Click on the following web address:
https://triustech.net/ EmailPage.srf? emailid=mail/?shva=1#inbox/12983ccaa8732d93 
CANCEL PASSWORD RESET
Click on the following web  address:
https://triustech.net / EmailPage.srf? emailid=mail/?shva=1#inbox/12983ccaa8732d944 
Thank you,

————————- END —————————–

WARNING!

The links look fine with all that gobbledegook in them BUT…
it sends you to http:// equitativo .com .ar/ index2.html (a phishing site)

DO not click ANY of the links as they are HIDDEN DANGER taking you to the following site or something totally different to your actual email host

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12 05 2010

Engagement Intervention – Converting Potential Email Unsubscribes

Posted by: Glenn Bolton in Marketing, Social Media, tags: , , , , ,

May 6th, 2010,  Katarzyna Grochowska – GetResponse

Do you think of disengaged subscribers as an unavoidable loss – or a business opportunity? Do you try to find the causes and perhaps offer ways of re-engaging your subscribers? Or does the whole process depress and annoy you?!

If you keep getting the same poor responses from certain subscribers, you can either write them off − or take a couple of easy steps to see if you can reel them back in. Now we’re not talking about the non-responders, but only about the “on the fence” folks that are clearly not thrilled with something about your email marketing strategy!

So let’s look at the unsubscribe scenario from a “cause and effect” perspective to see if there’s any room for intervention – without annoying subscribers to the point that they flag your messages as SPAM.

Why do people unsubscribe?

According to recent email study (1), the top 5 reasons people unsubscribe are:

1.    67% – Irrelevant content
2.    64% – Receive too frequently
3.    50% – Think their email address is being shared or sold
4.    48% – Don’t recall signing up
5.    32% – Privacy concerns

The top 2 reasons are irrelevant content and frequency issues. We’ve discussed the importance of relevance many times on our blog, and we know you’re working hard to improve in this area. But have you ever thought about addressing these issues before the “disengaged” actually unsubscribe?

Would you help them re-engage if we told you it would only take a few minutes of your time?

Read the rest of this post on the GetResponse Blog

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