Archive for the “Internet” Category
Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.”
It’s been said all myths are based in fact. Whether or not that’s true is debatable. What isn’t debatable, however, is like society, Internet Marketing also has its myths. This article exposes what I consider to be the 10 biggest Internet Marketing myths.
1. You Don’t Need Any Money to Do Business on the Internet
You wouldn’t expect to advertise on TV, radio, in newspapers, magazines, or any other media for free would you? Yet, for some strange reason, people think they can just come online and not spend any money, and advertise their business for free. To me, that shows an utter lack of respect for the single most important communication medium since television.
And while it’s true, there are plenty of free advertising opportunities available on the Internet, the fact remains, you still need money to effectively do business online.
2. Anyone Can Succeed at Internet Marketing
One of my favorite TV shows is Forensic Files. I am absolutely fascinated at how scientists are able to solve crimes with DNA evidence, animal hairs and insect larvae. It’s nothing short of amazing. But I could never be a forensic scientist. I simply don’t have the mental aptitude for it. Forensic scientists have to excel at math and chemistry and science, and quite frankly, those are the subjects I’m weakest at.
The same can be said about Internet Marketing. Despite how easy the slick sales letters and e-books make IM sound, not everyone has the mental aptitude for marketing. And while that may be a hard pill to swallow for many of you reading this, it’s also a fact. Not everyone has what it takes mentally to succeed at Internet Marketing. That’s why people hire marketing consultants like me. (Sorry, I’m not accepting any new clients).
3. You Can Get Rich Quick on the Internet
We’ve all heard the sensationalistic stories about individuals who came online and made a lot money very quickly. Well, sensationalism notwithstanding, those individuals are the exceptions rather than the rule. The fact of the matter is, far more people fail at Internet Marketing than succeed.
Contrary to popular belief, the Internet is not some kind of magic bullet. Besides, it’s not the medium that makes people successful, it’s the individuals themselves. And the people who succeed at the highest level online or offline are generally talented, hard working, organized, focused and determined.
4. People Don’t Read Long Copy on the Internet
If people don’t read long copy on the Internet, who in the heck is reading all those e-books out there in the marketplace? While this myth was disproven years ago, like birtherism, it still persists in the face of overwhelming and irrefutable evidence to the contrary. So, I’m going to attempt to lay it to rest, once and for all.
Research has shown that long copy generally outperforms short copy – provided the copy is compelling, well-written and interesting. And in addition to reading e-books, people regularly read long newspaper and magazine articles online. Bottom line: People WILL read long copy IF the subject matter is interesting to them.
5. All Traffic is Good Traffic
This myth is about as nonsensical as the tooth fairy. Here are the facts: If your traffic is originating from traffic exchanges or guaranteed traffic programs, it’s garbage traffic, plain and simple. And as the saying goes, “garbage in, garbage out!”
If you are advertising on websites, or in publications that have zero relevance to your site, you are pretty much spinning your wheels. And if you’re exchanging links with websites that have absolutely nothing in common with your site, your efforts are going to be futile because that traffic is not going to convert. All traffic is not created equal. Quality and relevance matters!
6. E-mail Marketing is Dead
With the advent of mega-popular social media sites like Twitter, Facebook and LinkedIn, alarmists have all but declared e-mail marketing dead and buried. Well, I don’t believe in erroneous declarations. I believe in facts. And here are the facts according to Nielsen…
U.S. consumers are spending more and more of their Internet time on their mobile devices. In fact, e-mail activity on mobile devices increased from 37.4% to 41.6% of U.S. mobile Internet time. And when you consider the fact smartphones now comprise 25% of a gigantic U.S. mobile phone market, there can only be one conclusion… E-mail marketing isn’t dead, its gone mobile!
7. Article Marketing Isn’t as Effective as It Used to Be
That is absolute nonsense! I’m personally experiencing more success with article marketing than I ever have. So too are many of my colleagues. And while it’s true, there are many more people involved in article marketing these days, it’s also true, there are many more bad or poorly written articles permeating the Internet. This has the unintended and beneficial consequence of making well-written, quality articles stand out in the crowd. And trust me, quality publishers do notice.
8. You Need to Be on the First Page of Google to Be Successful
Nothing could be further from the truth. Yes, Google is far and away the most popular search engine on the planet. No sane person would dispute that. But Google only has ten spots available on the first page. So, not only is it unrealistic, it’s impossible for everyone to achieve first page status.
But even if it were possible for everyone to achieve first page status, you shouldn’t put all of your eggs in Google’s basket anyway. You’ve seen what can happen when Google has one of its many algorithm changes. First page today, not even indexed tomorrow. That’s why you should strive to have a multi-pronged marketing approach. Utilize a variety of methods to generate traffic.
For example, blogging, newsletters, social networking, article marketing, forum marketing, online and offline advertising, guest blogging, question and answer sites, etc. Diversify.
9. Saturated Niches are No Longer Profitable
This is only true if you don’t know what you’re doing. Let me ask you a question: Have you ever wondered why a particular niche is saturated? It’s because that’s where all the customers are. You see, contrary to popular belief, it really doesn’t matter how saturated or over-crowded a niche is if you’re a professional.
If you know what you’re doing, and execute your marketing strategy properly, there are plenty of customers to go around. You see, it’s how well you position yourself within a particular niche that will determine your success or failure. It’s all about differentiating yourself from your competitors. That’s Marketing 101.
You have to clearly explain to people what makes you different and/or better than your competitors. Then, you have to exploit those differences consistently. So, don’t run away from a crowded niche, embrace it. The Internet Marketing pie is plenty big enough for everybody.
10. If You Build It, They Will Come
Do you know what happens if you build a website and don’t tell anyone about it? Nothing. Absolutely nothing will happen.
Unfortunately, far too many marketers think all they have to do is build a website and customers will somehow magically appear at their doorstep. Sorry, it just doesn’t work that way. Building a website is only the first step. You also have to advertise your website to the world – and not just with free advertising methods either. That will only take you so far. You also have to be willing to spend money on paid advertising.
So yes, if you build it, they will come. But only if they know about you!
 No Comments »
Source: itNews
Comment: Don’t fall for dodgy ’support’ calls.
On Friday I experienced first-hand the methods by which scammers are attempting to dupe Australians into paying for software to remotely “fix” computers that just ain’t broke.
The call came through to my home office via VoIP, and while I was in no way fooled by the scam, I could well imagine the less computer literate making a horrible mistake – hence my duty to report the experience.
The caller claimed to be from the “computer maintenance department” of a company called “Online PC Manager” (the web site for which can be found here).
According to the caller, I was registered in “Windows Operating Services” (excuse me?) and was being called because of bad data “installed on all Windows computers”.
In a weird twist of logic he asked me if I had a computer, and whether it ran Windows. These people aren’t trained particularly well. But the script does get a little more clever once you buy (or pretend to buy) their story.
The offer of remote support starts with asking the victim to press the Windows button and ‘R’ – which brings up the ‘run’ dialogue.
The victim is then asked to type in ‘inf’, which takes you to a Windows Explorer window listing files used to install the Windows Operating System.
These, the scammer said, are the files slowing down my system, downloaded from “watching videos on the internet”.
He was offering to connect me to a “technician” to fix the problem before I stopped his sales pitch.
Other users have reported being asked to type “prefetch” into the run dialogue and being given a pin number to use in a LogMeIn session to give the ‘technician’ access to the computer.
I didn’t quite let him get that far, as I thought it best to come clean with him, tell him I knew what was going on, and see if I could induce him to tell me who he was working for – it sounded like a crowded call centre in the sub-continent to me. (And mate, if you happen to be reading this, my offer still stands!)
I have included some of the transcript from our conversation on the following page.
But more importantly, what you need to be telling your less tech-savvy friends and relatives is that companies like Microsoft and LogMeIn don’t randomly call home users offering remote support.
Unsolicited “support” calls are most likely a scam,aimed at convincing you to buy security software you don’t need, and maybe even stealing information from your PC.
iTnews journalist Liz Tay gave her mother some great advice on how to deal with these guys. String them along, and just when they think they have a sale, ask if the Windows button is supposed to look like an apple.
What are your tips for dealing with remote support scammers? Comment below.
Scammer: “I am calling with regards to your computer, Sir.”
BW: “My computer?”
Scammer: “Do you have a computer, sir?”
BW: “Yes. Isn’t that what you are calling about?”
Scammer: “Sir, we have information about bad data installed on all Windows computers, sir. We are calling every Windows user.”
BW: “How do you know I use Windows?”
Scammer: “Do you have a computer, sir?”
BW: “I think we established that I do.”
Scammer: “Is it a Windows computer, sir?”
BW: “Yes.”
Scammer: “We are calling you, sir, because you are registered [indecipherable].”
BW: “Sorry, how did you know I use Windows? Where am I registered?”
Scammer: “Because you are registered in Windows Operating Services.”
BW: “What company are you calling from?”
Scammer: “I am calling from Computer Maintenance Department.”
BW: “What company do you call from?”
Scammer: “From Online PC Manager, sir. You can see us on the internet. Do you have an internet browser?”
BW: “Yes.”
Scammer: “Go to www.onlinepcmanager.com ”
BW: “And where is this company based.”
Scammer: “South Erina, Melbourne, Sir.”
BW: “What do you propose to do about this problem with my computer”?
Scammer: “Are you in front of your computer right now?”
BW: “Yes. And it’s a Windows computer!”
Scammer: “See the Windows key on the bottom-left of your keyboard? Press that key and the letter R.”
BW: “Yes.”
Scammer: “What do you see?”
BW: “I see ‘Run’.”
Scammer: “Yes, now is there any text in the box?”
BW: “Yes.”
Scammer: “Delete that text and type “inf”.
BW: “Yes.”
Scammer: “Press enter.”
BW: “Yes.”
Scammer: “What can you see?”
BW: “A file window.”
Scammer: “You see these files? These are harmful files downloaded when you are browsing the internet.”
BW: “Oh, really?”
Scammer: “Yes. When you go on the internet and watch movies and all.”
BW: “I see.”
Scammer: “If you don’t do anything about it, the computer will work very, very slow sir.”
BW: “What do you propose we do about it?”
Scammer: “I’ll go ahead and connect you to a technician and they will help you out.”
BW: “Before you do that. Can I tell you something? I know exactly what this is about. I know that you are being paid to sit in a call centre, somewhere that is not in Melbourne, to make these calls….”
Comments Off
http://www.newseum.org/todaysfrontpages/flash/
Watching the TV or reading newspapers is one of the most destructive things you can do for your mental and emotional well being but who knows what good may come of this.
Just put your mouse on a city, almost anywhere in the world, and the newspaper headlines pop up.
Double click and the page gets larger.
You can read the entire paper on some if you click on the right place.
You can spend forever here. Also, if you look at the European papers, the far left side of Germany will pop up as The Stars & Stripes (European edition, of course).
AND, this site changes every day with the publication of new editions of the paper.
Through a special agreement with more than 800 newspapers worldwide, the Newseum displays these front pages each day on its website. The front pages are in their original, unedited form, and some may contain material that is deemed objectionable to some visitors. Discretion is advised.
http://www.newseum.org/todaysfrontpages/flash/
No Comments »
Posted by: Glenn Bolton in Internet, News, Security, tags: 10, Adobe, priviledge, Protected Mode, Reader, Sandbox, Security, Software, vulnerability, Windows, X
Adobe Reader X (10.0) (link to FTP-server) is now available for Windows, Mac OS X and Android – a Linux version has yet to be released. The most exciting change is the sandbox (included only in the Windows version), which should improve the PDF reader’s overall security. It aims to prevent vulnerabilities in Reader from being used to infect PCs. The function, dubbed ‘Protected Mode’ by Adobe, blocks attempts by infected PDFs to write and execute code. It should also prevent infected files from making registry changes. Future versions will reportedly control read access to prevent attackers from reading confidential data from the file system.
Sandbox functionality has been achieved by implementing a range of technologies. The actual PDF process for rendering text and images now runs in a user-independent process with restricted privileges. If specific actions need to be performed outside the sandbox environment, the renderer calls additional ‘broker processes‘ to interact with the outside world. The broker process checks whether the requested action is permitted against a set security policy. Previously, injected malicious code was executed with the user’s privileges and had unrestricted access to the entire system.
Adobe released version 9.4.1, which fixed 19 vulnerabilities just days ago. In introducing a sandbox, Adobe is reacting to the multiplicity of criminal attacks on Adobe Reader, which exploit vulnerabilities to infect Windows PCs with malware. The vendor is frank about the fact that the sandbox is not bullet-proof. However, in recent months attacks on Reader have already started to drop, with Java vulnerabilities taking over as the most popular target for drive-by virus downloads.
The new version of the free Reader also includes additional functions. Acrobat is no longer required to add comments and notes – Reader X is now able to perform this function. Experienced users can now also customise printer options in greater detail. One example – in RGB, grey is interpreted as a mixture of different colours. It is now possible to specify grey as an ink-saving K-only. Like Acrobat X Pro, Reader now contains a pallet area for performing functions such as sending PDF files as emails.
The Reader browser plug-in has a semi-transparent ‘heads up display’ containing commonly used functions. A very old irritation has finally been confined to the dustbin of history – pressing Ctrl+P in the browser plug-in now launches Reader’s print dialogue, rather than the browser’s.
Comments Off
Posted by: Glenn Bolton in Internet, News, Security, tags: Adobe, Attack, breach, Corporate, malicious, network, PDF, scanner, Security, vulnerability
 At the 27th Chaos Communication Congress (27C3) in Berlin, security researcher Julia Wolf of US company FireEye pointed out numerous, previously hardly known, security problems in connection with Adobe’s PDF standard. For instance, a PDF can reportedly contain a database scanner that becomes active and scans a network when the document is printed on a network printer. Wolf said that the document format is also full of other surprises. For example, it is reportedly possible to write PDFs which display different content in different operating systems, browsers or PDF readers – or even depending on a computer’s language settings.
Many businesses and authorities use PDF as their standard file format for maintaining presentation consistency across heterogeneous computer environments. According to Wolf, however, the PDF standard has long had too many functions that can be exploited to launch attacks and wreak other havoc. These functions range from database connections without security features to options that can blindly trigger the execution of arbitrary programs in Acrobat Reader. The researcher said that other risks are generated through the support of inherently insecure script languages such as JavaScript, formats such as XML, RFID tags and digital rights management (DRM) technologies. According to Wolf, Adobe itself calls PDF a “container format” which may indeed hold a variety of things. For example, it is possible to integrate Flash files, which themselves offer many points of attack, as well as audio and video files.
Wolf said that there are generally many places for hiding arbitrary data and code in a PDF. The researcher explained that, for instance, all document and meta data can be read and edited via JavaScript. Even files compressed in formats such as ZIP, which allow further arbitrary objects to be embedded via comments, can reportedly be integrated. Wolf added that it is also possible to generate very small PDF files which only execute JavaScript, and that certain objects can be referenced multiple times to trigger different responses when opening a file.
In the researcher’s experience, the security debacle is made worse because most anti-virus programs are incapable of detecting malicious software in PDFs. When running tests with various known exploits, Wolf said that more than half of the 40 scanners she tested didn’t respond, even in cases where the corresponding advisories were several months old. When malicious code in JavaScript is compressed, the detection rate is apparently even lower.
Update - Adobe see the sandbox introduced with Reader X (Reader version 10.0) as the remedy for these problems, which allows code to be executed separately in ‘protected mode’.
Other security experts recommend using special tools to remove meta data from PDFs or check the file syntax for conformity issues beforehand.
No Comments »
Source: Nett Magazine | Luke Telford
SEO is a race without a finish line. The reason for this is that the search engines are always trying to find ways of making the quality of their search better for users.
This means that many of the SEO tactics used 5 years ago no longer hold any relevance for your content – yet, some SEO professionals continue to pedal them, and charge you for the work. It’s important you’re aware of what’s useful and what isn’t when it comes to results; some of these tricks are simply a waste of time, but others could result in severe penalties from search engines.
Duplicating content
You might be tempted to use a piece of content that ranks well – or an excerpt from it – more than once on your site in order to boost your search results. It’s important not to do this. If you need to restate a point, then make sure you paraphrase, as search engines can tell if you’re duplicating information, and will penalise you for it.
Cloaking
This refers to the practice of presenting search engines with a version of the site that’s different to what the user sees. “Search engines index pages based on their content,” explains Tim Barnett, managing partner of 2Binteractive, “but trying to display a lot of good content on a web site can often detract from the aesthetic value of a site, and sometimes the actual content you want to display is different to the keywords you want to target.”
Cloaking is a relatively old trick, but is still used by some disreputable SEO professionals to boost search rankings. There are a number of ways it can be done – presenting the search engine’s IP address with a completely different site, or displaying different pages depending on the users/search engine’s web browser ¬– but the principle with each is basically the same.
One easily detectable cloaking method is the use of hidden text: ie positioning keyword-rich text in white against the white background of a page, so that it can be read by a search engine, but not by the user. Cloaking must be avoided at all costs; it is gravely looked down upon by search engines, and can result in your site being ‘black listed’ , and removed from results entirely.
Keyword stuffing
It’s possible to have too many keywords. Search engine algorithms are constantly being developed to be better at figuring out how relevant a piece of content is. Search now looks beyond keywords to figure this out. So, if you fill all your content with as many keywords as you can manage, you not only risk making it less readable and alienating your visitors, you’ll probably also be penalised in the search rankings.
“Using appropriate keywords in content is good, but stuffing with keywords looks manipulative and provides a poor user experience,” says Mark Baartse, consulting director of search firm First Rate. “Unfortunately a lot of people still recommend these techniques. If you hear people talking about ‘keyword density’ and ‘latent semantic indexing’, then run away! Good quality content with a natural use of keywords is recommended.”
Gateway pages
This is when a web designer sets up brief, keyword-rich redirect pages in between a link and its destination. “They are often orphan pages (i.e. have no other links to them from within the site navigation etc),’ says Barnett, ‘and are simply used to get people to a website.”
“There was a big case a number of years ago when BMW was given some poor SEO advice and had set up a doorway page to their site – it was subsequently banned by Google if nothing else, I think BMW was simply used by Google as a high profile case to say to people “yes we are serious about banning sites who do the wrong thing.”’
While search engine algorithms themselves might not account for these pages in search, if your site were to be reviewed by an actual person from a search company, you’d face penalties as severe as those BMW had to deal with.
Hiding links
A key part of gaining momentum in search is the number of links associated with your site – both to and from it. As with keywords, there are only so many links that you can have on your site before it begins to interfere with how effectively it engages with visitors.
“Google hates nothing more than link dishonesty,” says James Richardson of Optimising, “and hiding of links in any way will always result in a significant ranking penalty.”
The practice of hiding links is similar to the practice of cloaking text. The links are still on the page, but may have been reduced to a miniscule size or coloured to blend in with the background. Search engine algorithms will pick up on this as a manipulative practice, and will penalise sites that use it.
For specific guidelines on Google search (and a reasonable yardstick for search practices with other engines) have a look at the search company’s webmaster guidelines.
Find out where your website stands in the search engines by ordering a free Search Engine Ranking Report. Stop guessing and start planning.
Image credit: Thinkstock
No Comments »
Source: Luke Telford | Nett Magazine
 Web design is easy to get wrong. If you want your website to capture the attention of visitors, it’s best to take a couple of steps back and gain some perspective on what it’s purpose actually is. It can be very easy to get caught up in the details. Here are some points to consider.
1. Looks are important
You may not like to judge a book by it’s cover, but online, appearance is the most important thing after search placement. If your site doesn’t look right on first impression, visitors won’t stick around long enough to find out if what you’re offering is relevant to their search term. The very fact that Google has recently introduced Instant Preview – a function to allow searchers to vet websites according to a thumbnail of their homepage – is proof of this.
2. Design is about more than just looks
Design doesn’t just refer to the way your homepage looks. It helps to think of your website as a structure, like a building: it’s design is like the architectural blueprints and floor plans of a house. In the same way you need to consider which way the door to each room opens, you need to make sure that each page on your site links to the others in a logical way. This is easier to stay on top of if you remember that less is more with web design. Start with the basics and work your way up.
3. Don’t be too flash
Flash may look great, but it’s not very practical. When people visit your site, they want to be able to find what they’re looking for quickly and easily; lavish animation just presents another barrier. Richard Graham from My Sydney Detour discovered this the hard way. He went through countless web designers, all of whom tried to make his business’s website look and feel as interactive as possible, at the cost of simple navigation. After taking some sound advice, Graham stripped the gimmick right down to a simple theme, and straightforward navigation. Have a look: it’s clean, simple and effective.
4. Avoid clutter
Don’t have too much on your homepage. Having a cluttered page is going to scare your buyer away. A busy page is like a messy room: uninviting. If there is space for your homepage to breathe, it’s more likely that your visitors will stay for the 3-5 seconds it takes for them to figure out if your business is relevant to them or not. More like this, less like this.
5. Above the fold
As with email newsletters, the most important part of your entire website isn’t just your homepage – it’s the part of it that visitors see as soon as they arrive. The ‘fold’ is the cut-off point for their very first look at your homepage, before they start scrolling down and exploring. It’s vital that the information that appears above the fold shows them that they’ve come to the right place. This site is a perfect example.
There’s no such thing as ‘good enough’ in web design. Want to know how to improve your site? Get a free website review from mySmartwebsite
No Comments »
Posted by: Glenn Bolton in Internet, Online, Social Media, tags: Advertising, Articles, Blog, community, Content, Email, monitor, Online, SEO, Shop, Social Media, submit
Source: Nettuts+
This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration.
1. Write Fresh and Catchy Content
If you have good content, people will always come back for more. One of the most important things about content is to keep it fresh and up-to-date. But, just like Smashing Magazine, make sure to archive your content for people to refer back to.
2. Listen to Your Community
If you are already lucky enough to have a community—even just some regular users—listen to them. You can do this by emailing your users directly, setting up comment forms, live chat, or even user feedback systems such as UserVoice, which allow users to vote on site issues and functionality. By listening to your community, you can determine exactly what they want.
3. Monitor How Your Site is Used
Knowing how users use your site is vital. This allows you to target their needs better. The best way is to keep a close eye on your analytics data; check what country/area your users are coming from, what search terms are working well for you and what sites are giving you the best referrals.
Find out how users navigate your site via heat maps. These help you alter your site so that it is easier for your visitors to use and find what they want. This keeps your users happy and more likely to return.
Read the rest of the article at Nettuts+
No Comments »
New research from Telstra shows that internet access along with food and heating are the three things Australians would least like to spend a day without.
“The average Australian household has entered a new age of online connectivity,” said Telstra Executive Director Consumer, Ms Rebekah O’Flaherty.
“Telstra’s research reveals more than half of all households now feature four or more types of internet enabled devices -from wireless laptops to smartphones.”
Telstra’s research also revealed:
- Half of Melbourne households have more than four types of internet enabled devices, followed by Sydney (44%), Perth (43%), Adelaide (42%) and Brisbane (42%).
- One in five (23%) Australian households regularly use more than four internet-enabled devices at the same time.
- Almost a quarter of Australian men (24%) would rather go without food, heating or their TV and mobile phone than give up their internet access; (Women 19%)
- Surprisingly, older Australians (65yrs+) report having the most home PCs (88% vs 72% among 18 -24 year olds). In comparison, younger Australians are more likely use a laptop in the home (88% vs 53% among people aged 65yrs+).
Source: Telstra
Comments Off
This week marked yet another milestone in the internet becoming mobile, when the five billionth mobile subscription added to the count, largely thanks to emerging markets like India and China.
According to Ericsson estimates, based on industry information, the five billionth subscription was added on 8 July.
In the year 2000, about 720 million people had mobile subscriptions, less than the amount of users China, alone, has today.
Mobile broadband subscriptions are growing at similar pace and are expected to amount to more than 3.4 billion by 2015 (from 360 million in 2009). Studies show that soon 80% of all people accessing the internet will be doing so using their mobile device.
For some it’s a question of convenience, for others a necessity. Mobile subscriptions allow people who don’t have access to a bank or a bank account to transfer money; fishermen and farmers can get quick updates on sudden changes in the weather forecast, villagers to get local medical care, and children to access online education. It facilitates daily operations of small businesses and drives economic growth.
In more mature markets, connected devices rather than people, are driving the increase in network traffic. According to Ericsson’s vision we will reach 50 billion connections within this decade.
The communication landscape is changing rapidly and, in December of last year, another milestone was reached, when the amount of data traffic carried over mobile networks exceeded the amount of traffic generated from voice calls.
Machine-to-machine communications, or M2M, will be a key component in the future growth of the mobile industry. For energy companies it could be smart meters that read themselves, increase business efficiency and cut operational expenses. In transportation – tracking solutions improve route optimisation and safety for vehicles on the road. Digital signs that can be updated remotely, cameras that can send pictures halfway around the world and even a soda machine that requests restocking when needed are other examples that machine-to-machine technology make possible.
“The degree of connectivity in the world has grown by a factor of 10 over the last decade and we forecast it will increase a further tenfold over the next decade. In 2000, there were 0.5 billion connections in the world, primarily wireline, connecting places to places. Now there are over 5 billion connections, primarily wireless, connecting people to people. In 2020, we expect there will be 50 billion, connecting things to things. Anything that can benefit from having a connection will have one,” said Warren Chaisatien, Strategic Marketing Manager, Ericsson Australia/NZ.
“Australian mobile broadband growth continues unabated, with user numbers expected to reach 3.2 million in mid-2010. At 15% of the population, Australia remains a mobile broadband world leader, currently ranked third, globally, behind Austria and Sweden.
“The Australian mobile broadband market is now entering its second wave, where one size no longer fits all, mobile broadband is complementing fixed broadband rather than cannibalising it, and prepaid and smartphones are fast emerging to join dongles. Service innovation, product differentiation and user experience – rather than pricing – will be the key factors going forward.”
Source: Voice & Data
1 Comment »
|
